Most advertising and public relations agencies love to tell you how smart they are. They know everything about everything. We wish we were smart and knew everything about everything. But we aren’t and we don’t. We’re ignorant. There, we said it. Ignorant. Oh, we have university degrees and years and years of experience but where does that get us? Nowhere, with our heads full of nothing.
So what’s a knoodle to do? Research. All kinds of research. Primary. Secondary. Whatever it takes to gain true insight into your marketing situation. We also find listening to be a productive skill as we educate ourselves on your brand and product or service. This all takes time. But it’s time well spent. Because we’re acting less on assumptions and more on an actual picture of the marketing reality we must confront.